The New Indie Author - Your Author Newsletter - ONE-ON-ONE
Your Author Newsletter will give you practical help to set up not only your newsletter, but also your signup forms and welcome emails, and get you started with building your newsletter audience.
It is best suited to indie authors who have already created a Reader Magnet, that is, a piece of writing that is in line with the book(s) you wish to promote that you can give to a potential newsletter subscriber in exchange for their email address.
Part 1: Setting up your Newsletter
(a) Discussion on the best platform for the individual author
(b) Setup of audience and signup form
(c) Discussion & exercises on developing content
(d) Setup of newsletter template
Part 2: Setting up a Welcome Sequence
(a) Discussion of organic/non organic audiences
(b) Welcome sequence email examples/templates
(c) Plotting a welcome sequence
(d) Setup of welcome sequence
Part 3: Building an Audience
(a) Discussion on audience sources
(b) Newsletter swaps
(c) Setup of reader magnet on BookFunnel
(d) How to find opportunities
The course will proceed at the author's pace - so there are not 4 weeks of specific instruction, there are 3 parts, and as one part is completed, we would move on to the next part.
Pre-course preparation
No precourse preparation. However, author must have a Reader Magnet by the time we reach Part 3.
Course duration
10-20 hrs required time.
4 x one-on-one sessions over a 6 week period: one at the beginning, one session two weeks later, another session around the 4 week mark and a final session at the end. There's a LOT of information to absorb and work on, so would stretch over more than 4 weeks. In between times the participant would read the information and undertake the exercises.
Presenter-participant interaction
Feedback on content development, newsletter setup, welcome sequence setup and BookFunnel setup given as those milestones are reached. These are coaching sessions - so will be used for direct instruction AND to offer feedback on work undertaken. The course materials are an 80 page booklet, there will be 4 coaching sessions, and feedback will be given on the things that need to be set up.
Presenters Bio
Bree Yardley grew up on a diet of epic fantasy, tea and crumpets, dancing, Regency novels, swashbuckling adventure and musicals. It's no wonder she has ended up writing. It’s surprising she ever thought about doing anything else. Certified business coach, author and trainer Bree Yardley loves nothing more than helping other authors achieve their dreams.
Course Dates:
- 1st February - 14th March 2021
- 1st April - 14th May 2021
- 1st June - 14th July 2021
- 1st September - 14th October 2021
- 1st November - 14th December 2021
Cost: RWA-Member – $165.00 Non RWA-Member – $198.00
* Please note, there is a $0.50 Trybooking fee at checkout.
Venue: Online - RWA Moodle Platform
Participants will receive a log in 2 days prior to course commencement
(Participants will be notified of access/login details via email from the RWA Academy Registrar 2 days prior to the commencement of the course)
RWA Academy Courses
PO Box Q740
Queen Victoria Building
NSW 1230
Contact Details: Claudine Tinellis RWA Academy Registrar academyregistrar@romanceaustralia.com
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