WSBA Lunch & Learn
Wednesday 30th March Via ZOOM
D.John Carlson|Strategic Advisory
Leveraging consumer behaviour to reduce marketing costs. ..... 5 things your advertising agency will never tell you.
Contrary to the sales pitches of most advertising agencies, marketing is not all about advertising (traditional or digital). Indeed, marketing is not even all about communication.
Marketing is, or should be, about managing consumer, or more broadly human, behaviour causing a member of a target market to behave in a specified way for the first time, the last time, more often or less often. In short, marketing is all about behaviour management.
Managing the behaviour of members of a target market is well served by understanding how consumers behave, the drivers of behaviour and approaches to changing behaviour cost-effectively.
This session will address 5 issues relating to consumer behaviour that all businesses can use to drive revenue - reducing costs and reducing reliance on advertising.
You will hear practical approaches to more cost-effective marketing based on consumer behaviour principles.
Book now to learn more!
Date: Tuesday 30th March
Session time: 12.00pm - 1.00pm
WSBA Members: Complimentary member benefit
Non Members: $35.00
You will receive ZOOM login details the day prior to the event!
*Your booking information will be added to the WSBA database for notifications regarding this event and for future event invitations you can unsubscribe at any time.
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