Promoting your event on social media

Tips and hints from TryBooking

14 November, 2016


Don’t have a lot of experience promoting on social media?

No need to worry. It’s actually a lot easier than you’d think.

It might be easy to get overwhelmed by the sheer number of platforms, and the various strategies you can put together. Pinterest, Twitter, Snapchat – where to begin? If you don’t have much experience, then it can seem overwhelming.

But take heart! There’s actually plenty you can do on social media that doesn’t require you to be an expert. The best part? These simple techniques are often the most powerful.

If you want to promote your event on social media, sell tickets online or simply get the word out, here are some strategies you should try:


Spend some money!

Social media, more than ever before, is pay-to-play. You’ll need to get used to the idea that you’re going to have to spend some money in order to get a return.

It doesn’t need to be much – a couple of hundred bucks can have a surprising impact. But you’ll need to think beyond just making normal posts. They don’t work anymore, so you’ll need a little bit of cash to get the most bang for your buck.


Target your audiences

Think about where your audiences are likely to be. Don’t just start posting on Pinterest or Twitter – really think about where your audience lives.

For instance, if you’re selling tickets online to slightly older people, then you’re going to want to be on Facebook. You can even use the platform’s sophisticated ad targeting techniques to drill down into demographics, age groups, location by suburb, likes and dislikes. It’s all designed to be accessible to newcomers, so don’t worry if you’re not an ad expert.

Don’t cast a huge, wide net that doesn’t catch anything. Be specific, and you’ll be more effective.


Photography and video

Your posts are more likely to be shared widely if they have photography or video. But a couple of things to keep in mind:

First, photography works best when it’s inspiring or motivational. Try and play on these themes when sharing your event invitations, by using inspiring words or messages on your photos.

And if you’re sharing a video promoting your event, make sure it’s captioned. Viewers will more likely stick with a video if it has captions, as they won’t need to play it out loud – this means more people watching your video on the move or on a commute will be able to still get the message.


Give as many details as possible

Attention is short on social media. If you’re trying to get more event ticket sales, then start pushing more information in a shorter amount of space. Using photography? Then put all the details of the event on the photo itself. It means people can share your message without having to type out details again – make it easier for people to share your event!



Don’t underestimate your influencers

Do you have people who can spread the word with large social networks? Target them offline and see if they’ll share your event. Maybe you could even give them a few free tickets to give away. Don’t underestimate the reach those people have, and target them accordingly.


We hope these tips will help you to build more confidence with social media and use it to your advantage.


Good luck with your event!

The TryBooking Team

14 November, 2016



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