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Ethical Considerations for Social Media Research Seminar

This guest presentation by Dr Aaron Tham (University of the Sunshine Coast) seeks to uncover the lesser known effects of trolling on social media and its effects on tourism. While many scholars have devoted efforts to examine social media and electronic word of mouth on buying behaviour, the consumer journey is initiated on social media by the interactions with often unknown others. Through the analysis of Lonely Planet Thorn Tree forums, the presentation will elucidate different types of trolling encounters, and their corresponding impacts to forum users, their perceptions of destinations and the travel context. A scholarly reflection of how one goes about researching on social media is also used to illuminate the ethics and positionality in the field of virtual field sites.

Refreshments to follow the presentation.


William Angliss Institute
555 La Trobe Street, A337- Building A, Level 5, Melbourne, VIC 3000

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