RWA's OWL: Book Cover Design
People really do judge a book by its cover. A book’s cover has one primary purpose: hook the reader and sell your book. In a crowded market place it’s more important than ever to know that your book cover is going to do its job and stand out amongst the crowd.
How do you know if your book cover is doing its job? How can you tell if your cover needs more work? If you use a designer, what do you need to tell them? How do you know if a design is good or not when you receive your design?
Even more – what is happening in the world of romance genre book design? How can you make sure your book cover incorporates your author brand?
With over twenty five years of marketing and design experience, writing books and designing my own books covers I know what sells. I can help you do the same. Know what you’re looking for, and know what’s going to make that reader pick up your book.
Charmaine Ross’s first foray into romance was as a fourteen year old where she fell hopelessly and eternally in love with her hero as only a teenager can. Instead of watching movies and staying up late, she would go to bed at eight thirty and continue her very romantic, very safe, love affair.
Since then, she has fallen in love with many heroes, some less safe than what her teenage brain could possibly imagine. After earning a Fine Art’s Degree, a Diploma of Secondary Education and a Diploma of Marketing, she now works in Internal Communications in a global company. Despite her day job, she always returns to writing.
Although she has travelled, she always returns to her home town of Melbourne and lives with her husband, two children and two cats in the ferny-greens of the Dandenongs. If she’s not working on her latest romance and falling in love with yet another hero, you’ll find her reading, watching and basically indulging in her addiction to any story on any media type she can get her fingers on.
In her day jobs, she has worked in the marketing and design industry for over 25 years. Part of that time was running her own business where she got to work with celebrities to endorse her clients brands. Nowadays, she works for a global company and writes their internal communications – and sometimes helps out with advertising campaigns. Being true to her calling, she always returns to everything ‘books’ at the end of the day.
Find out all about her books and new releases at: www.charmaineross.com, or say hi to her on facebook.
Course Dates: 5th March 2018 to 1st April 2018
Cost: RWA-Member – $55.00 Non RWA-Member – $88.00
*Please note, there is a $0.30 Trybooking fee at checkout.
RWA's OWL Courses
PO Box Q740
Queen Victoria Building
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