The Elephant & the Unicorn - From IP to Commercialisation
* IP - what is it and how does it work?
* The value of IP to your business
* Clarifying the IP myths
* How to avoid legal IP problems
* IP strategies for success
* Unicorns or zebras?
* The idea evaluation process
* Understanding the market
* Commercialisation pathways
* Case studies and business model
Level 10, 161 Collins Street, Melbourne, Vic.
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