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GlobalShop Wrap, Melbourne


Fresh from retail expo and conference, GlobalShop - join POPAI GM Carla Bridge and Zita Watkin of Active Display Group as they share the top global trends and case studies from the New York and the Chicago Expo.

We'll cover the best of retail experience, shopper marketing, activations and visual merchandising seen across US retail capitals, New York and Chicago.

Industry leaders, hot topics, coffee, pastries and friends. Turbo start your day, your business and your career with the POPAI Professional Development Series.

Zita Watkin is a leader in the Australian POP industry with 20 years' of marketing, design and manufacturing experience and countless creative and industry awards and accolades. As General Manager of Marketing at Active Display Group, one of Australia’s largest and most diverse designers, manufacturers and distributors of POP Display, Zita regularly travels internationally to gather Global Insights and case studies. 

Carla Bridge is General Manager of POPAI, a position she has held since 2016. She has more than 15 years experience in the Australian retail industry, having served as Managing Editor of Inside Retail magazine for eight years and is also experienced in public relations and marketing, having worked on corporate communications, experiential, business to business, and consumer campaigns for a number of high profile retail and FMCG brands at both boutique PR and international advertising companies. In her role at POPAI she is responsible for all of the business’ operations, including membership, events, marketing and sponsorship, reporting directly to the POPAI board.


Wednesday 9 May 
7am to 8:45am


HP Customer Welcome Centre
234 Collins St, Melbourne, VIC 3000


Members - $66.50 + booking fee
Non-Members - $115.50 + booking fee
*Prices include GST


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