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Cairns Forum 4 Business Growth (F4BG) April 2018 Lunch
"Andy Ridley, Founder of the Citizens of the Great Barrier Reef"
He is the CEO of a new foundation - Citizens of the Great Barrier Reef. The organisation is being developed to engage millions in the future of the reef and by implication the future of our planet. Central to the development of the organisation will be the role of the circular economy in reducing emissions and providing prosperous future and the use of digital to activate citizens behind our common purpose.
Prior to this Andy led the rapid growth and evolution of Circle Economy in Amsterdam, he believes the circular economy provides many of the answers to some of the biggest environmental challenges that we face as population grows beyond 9 billion and we address the great generational challenges such as climate change. At Circle Economy he focused on practical and scaleable tools and programs to help accelerate the adoption of the circular economy in cities, businesses and communities around the globe. These circular principles will form the base for his work on the Reef.
Prior to this as founder and CEO of Earth Hour, Andy spent eight years growing the award winning campaign from concept and inaugural event in Sydney to the largest mass participation movement in history, engaging hundreds of millions of people in more than 7000 cities on every continent not only in the 'lights off hour' itself but also delivering significant environmental outcomes through local digital and on the ground campaigns in multiple countries around the world.
Conceptualised and implemented as one of the worlds' first 'open source' campaigns, Earth Hour had a clear mission to engage a much broader audience than traditional environmental movements. Earth Hour built a unique foundation of individual participation, volunteerism, corporate social responsibility, non-profit organisations, social sector, entertainment industry and government bodies unified by smart use of digital and on the ground activity and marketing collaterals.
This should be an unmissable event!
11.45am Luncheon Start
Lower Level Function Room
34 The Esplanade
Cairns City, Qld 4870
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