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Tourist destinations: Attracting markets, delivering experiences, growing business opportunities


Join us at the next Monash Marketing Business Breakfast event: “Creating tourist destinations: Attracting markets, delivering experiences, growing business opportunities” on Friday 19 October at Zinc, Federation Square (Melbourne) where we’ll hear from:




 Felicia Mariani (CEO, Victorian Industry Tourism Council) who will share her insights from a peak tourist organisation’s perspective on trends in visitations; impact of competition (domestic and international), ways to support emerging destinations and challenges in managing the tourist footprint on sought after tourist destinations (eg Phillip Island, Great Ocean Road etc)





 Jody Grossfeldt (Head of Guest Experiences, AAT Kings & Inspiring Journey) who will give a tourist operator’s perspective on factors that influence their decision on which tourist destinations to support, the importance of supporting infra-structure to maximise the tourist experience, meeting tourist expectations





 Amanda McClaren (Mayor, Strathbogie Council) who will speak on the challenges and rewards from a tourist destination’s perspective – Nagambie: Victoria’s tourist gateway to gourmet food, fine wine and water-sport recreation






 Prof Harmen Oppewal (Head, Department of Marketing – Monash University) who will look the importance of investing in tourism from a research perspective







 Brigette McGuire (Principal and Managing Director, McGuire Marketing) who has over 20 years-experience in Brand Management and Marketing Strategy, will be your event MC.




The calibre of speakers will guarantee that you walk away with a number of gems to help your business - big or small, established or emerging, local or global brand - successfully navigate the opportunities that tourism offers.


Zinc Federation Square
Corner of Flinders and Swanston Streets, Melbourne, VIC 3000

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