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Winning with Chinese consumers

Winning the hearts, minds and wallets of the Chinese consumer

This event is fully sponsored by Alibaba, AsiaLink and Monash Food Innovation Centre


9am Registration and light breakfast

9.30am Welcome and Introductions

9.45am Monash Innovation Centre: Get your products China ready

10.15am Alibaba: Learn how to tap into the e-commerce enabled China opportunity

10.45am AsiaLink: Building Chinese capabilities to enable long term market success



Topics include:

Setting a holistic China Market strategy

Alibaba 'secrets to success' and successful Australian case studies

China market understanding - getting products China ready

China insights that lead to successful localization

Consumer and consumption understanding

Competitive landscape

Digital ecosystem

Distributor relations

Panel discussion to answer your Q's


Melbourne Convention and Exhibition Centre
1 Convention Centre Place, South Wharf, Victoria 3006

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