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Human 1st, Brand 2nd, Technology 3rd 
It's time to ReHumanise Your Business

The Webinar

Tuesday 2nd April at 9.00 a.m. (AEST)

Consumers across the planet are increasingly frustrated with the old tech-centric build it and they will come mentality and are showing it in the most powerful way, by refusing to buy stuff, just because it’s new and hyped.

Instead they’re looking for personalised answers to what difference the tech can make to their life and why they should care.

Can you answer these to (2) fundamental consumer questions morris?

In board rooms, strategy sessions and on stage they’re having real difficulty.

Whenever I ask the question “why should your customers care”? I am universally greeted by silence; followed by tumbleweed blowing past and then to fill the awkward silence, a list of motherhood statements – we’re the best, we have great distribution, we’re the biggest, we’re well known, blah blah blah.

What they’re really saying, is their business focus is based on technology and brand and the human factor’s a distant third.

That’s not going to cut it anymore.

The future is Human 1st, Brand 2nd, Technology 3rd.

Switched-on businesses that are dominating the marketplace are all starting with the human need and then reverse engineering back, to find the best brand and technology solutions.

It’s a future-proof way to imagine and innovate tomorrow’s profitable products and business models and the more time I spend with future obsessed entrepreneurs, investors and businesses, the more obvious it becomes that the human-centric focus is making a massive profitable come back.

So, how do you bring human-first back to your strategy and innovation conversations?

By looking far beyond the tech borders into a future landscape, populated by human needs, wants and desires.

To make sure I stay on track and don't get caught in the technology first trap I've developed the JUSI four (4) point human-first checklist, as my guide.

 

Joyful
do staff, clients, customers, suppliers, stakeholders, society all trust and rave about you and your products?

Unique
do you have a clear human, brand and technological advantage?

Seamless
have you overcome all the human, technology and marketplace obstacles between you and your customer?

Immersive
do people actively seek you out and look forward to working with you?

Find Out More:

Want to join the revolution or just explore what it means?

Join me for a FREE 30-minute online webinar on:

Tuesday 2nd April at 9.00 a.m. (AEST)

where I’ll take you through the process, share case studies, show you how it’s used, share tips, tricks and shortcuts.

For more information about Morris Miselowski, Business Futurist www.BusinessFuturist.com