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Audience Atlas Victoria 2019

When: Wednesday, 20 November 2019, 3pm-4.30pm (Doors open from 2.45pm) 

Where: Clemenger BBDO Auditorium, NGV180 St Kilda Rd, Melbourne
(Enter via the schools entrance accessible from the Arts Centre forecourt)

Cost: Free, but bookings are essential

Audience Atlas Victoria 2019, commissioned by Creative Victoria and undertaken by Morris Hargreaves McIntyre, is a comprehensive profile of the Victorian culture market. The Atlas examines the demographic composition of Victorian arts and culture audiences, and provides in depth insights into their attitudes, motivations and behaviour. The Atlas also investigates Victorians’ media consumption and online habits and examines all findings through eight distinct culture segments.

Audience Atlas Victoria 2019 is a powerful tool that creative organisations of all sizes can use to glean key insights and practical tips to help grow audiences or supporters.

Join Andrew McIntyre (Director and Co-Founder, Morris Hargreaves McIntyre), as he provides a step-by-step guide to using the Audience Atlas to achieve profound audience insights!


For more information about The Creative Exchange, please visit the Creative Victoria website.

For enquiries about The Creative Exchange or this event, please contact:

Laura Perini
Marketing Officer, Strategic Marketing
Creative Victoria 
T: (03) 8683 3213
E: laura.perini@creative.vic.gov.au