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RWA OWL: Building Your Online Author Profile (CANCELLED)

It’s more important than ever for writers to think about building an online author profile - even before they've been published. Join literary-sector leader and social media evangelist Kate Larsen to find out what options are available to you online, how to use them to your best advantage, and how to balance your writing time alongside the time you need to spend building your brand.

Learning outcomes 

  • Find out why you need an author platform. 
  • Look at what options are available to you online. 
  • Explore ways to engage with online communities and audiences.
  • Get tips on how to build your author brand and manage your reputation.
  • Discuss the sticky issues of working online, such as pseudonyms and copyright concerns. 


Google says Versions of this course have previously been delivered for Writers SA and Writers Victoria (of which I am a former Director and CEO). Feedback from those workshops was overwhelmingly positive: “Great content – plenty to ponder and act on outside the workshop.” “It helped focus my mind on the message I want to portray in my online ‘brand’.” 

“The purpose/audience/what/how exercise was excellent. I had a real lightbulb moment with this that I need to change my blog to have a clearer message/unique point.” “Kate is an excellent presenter. Easy to listen to and very knowledgeable.” The course is unique in that it not online combines theoretical information with practical activities, but also with an individualised review and feedback on participant’s existing online profiles. The content draws on my broad professional experience as a literary-sector leader, my own practice as a writer and poet, and my genuine passion as a digital evangelist and advocate for online creative communities. 

Pre-course preparation

While you do not already need to have an online platform to participate, the workshop will not include technical how-to guides to setting up websites or social media accounts.

Course Type


Hours of Commitment

7 hours (approximately 1 hour per session and 1 hour of homework after sessions 1, 2 and 3).

Presenters Bio


Kate Larsen is a writer, arts manager and non- profit/cultural consultant. Her work has been published or commissioned by The Relationship is the Project, Guildhouse, Asialink Arts, Australia Council for the Arts, Kill Your Darlings, Overland Journal, Arts Centre Melbourne, and anthologies, magazines and blogs in Australia, Asia and the UK. An advocate of online creative communities, her alter ego Katie Keys wrote and posted a daily poem on social media for over a decade. She is also a former Director of Writers Victoria, Co-convenor of the Arts Industry Council of Victoria and CEO of Arts Access Australia.

Course Dates: 2nd March to 27th March 2020

Cost: RWA-Member – $55.00 Non RWA-Member – $88.00
* Please note, there is a $0.50 Trybooking fee at checkout.

Venue: Online - RWA Moodle Platform
(Course attendees will be notified of access/login details via email from the OWL Registrar a few days prior to the start date of the course)

RWA OWL Courses
PO Box Q740
Queen Victoria Building
NSW 1230
Contact Details:
Debbie Deasey
OWL Registrar