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Give Yourself a Pay Rise in 2011 G-Coast

Give yourself a Pay Rise in 2011

Are you earning more as an owner or as an employee???

The Business of Portrait Photography


Participate in a practical and intensive one day seminar packed with proven, effective ways to build a business from portraiture. No matter where you are in your business cycle, these simple and effective methods have been proven to increase client experience and business profits.
Whether your working as a mobile photographer or running multiple studio locations this "How To…" seminar really works. Essential for those that already have or are planning to have a dedicated selling area.

Full Day Seminar Content:

  • What to do now in the current Portrait Industry with no old school 80's mentality that just does not work
  •     any more!
  • The traps most photographers fall into when setting up a viewing space.
  • The three things you need to know to grow an effective Portrait Business.
  • Easy, cost effective ways to effectively market your business.
  • What to say to a potential client on the phone to book them and make money.
  • 7 things you need to know before your client arrives for their shoot.
  • 5 steps you cannot miss when preparing a sales presentation
  • Listen to a booking call in progress and learn the hidden cues and clues that are essential to a Portrait  Studio's survival.
  • What to sell to your clients – what do they really want???
  • What to do if you don't have a dedicated viewing space
  • Get your clients to buy happily from you and then refer you more happy clients
  • PLUS! send images of your studio areas and your studio could be chosen as the subject of an intense think tank that will give you effective ways to improve your business immediately.

    Start Time: 9:00 am  Finish 4:30pm

    Venue: Palazzo Versace - Gold Coast

    Seaworld Drive, Main Beach
    Queensland 4217

    Morning Tea, Lunch, and Afternoon Tea is provided

    Sapphire Ticket

    Seating includes access to The Business of Portrait Photography


    • 6 Key marketing areas to get more clients
    • 7 Essential Goals to maximize your marketing opportunity
    • How to systematically grow your portrait shoots each week
    • Ways to build a referral business
    • Increasing your average sale
    • 3 Elements needed to communicate effectively with your clients
    • 7 ways to prepare your clients for their Portrait Shoot
    Case Study 1 - Bookings
    • What to say.
    • What to ask.
    • How to deal with - “how much is it?”
    • How to increase your client’s experience to guarantee higher sales and greater client satisfaction.
    • Setting up a viewing area that sells for you
    • What to charge.
    • What to display so your clients want to buy from you.
    • What to do if you don’t have a dedicated viewing space.

    Case Study 2 - Viewing Room Setup
    • Real life case study
    •  Reveal your primary sales areas in your viewing areas
    •  Learn how the correct product placement will result in higher average sales.

    Case Study 3 - Sales: 

    • How to prepare a sales presentation that makes selling easy.
    • Keeping your clients excited throughout the sale.
    • What to present to your clients.
    • Product placement - make it work for you.

    All attendees are invited to forward a sales presentation. Your business could be chosen as the subject of a think tank that will focus on maximizing your sales

      VIP seating to The Business of Portrait Photography  full day seminar:
        • Complete full day seminar content as outlined in Sapphire Ticket Inclusions
        • VIP priority seating

        The Diamond Package features:
        • A Personal Studio Visit (3 hours normally reserved for one on one coaching only).
        • Assessment of Studio space & layout to maximise subliminal selling
        • Assessment of product & placement to maximise subliminal selling
        • Assessment of current imagery to maximise the selling experience
        • Assessment viewing area to ensure:
        • - Layout creates an environment of rapport
        • - Identify the “Prime Real Estate” in your viewing area
        • - Removal of any obstacles that may be hindering your sales
        • - Assessment of your viewing technique with a focus on maximisation