Case study

Buzz Dance Theatre

Buzz Dance Theatre


"Our last performance had a total attendance of 200+ and nearly all the tickets were sold online via TryBooking. This was a huge increase in our online ticket sales."


Background

Anyone who runs workshops or classes appreciates the vast amount of time and effort spent on ensuring an efficient and accurate registration process.  Large organisations generally manage the entire process online, but solutions for small to medium sized organisations have been virtually non-existent.

So, when The Buzz Dance Theatre heard that a cost effective and flexible system is now available for any size organisation, they jumped on TryBooking immediately.

Nationally recognised as Australia’s premier dance theatre company for children and young people, Buzz Dance Theatre (formerly 2 Dance) has provided excellent artistic programs and engaging dance theatre experiences since 1985.  In addition to top quality performances, Buzz Dance Theatre’s annual program caters for approximately 20,000 people and they run more than 500 workshops throughout communities in Western Australia.

Mary Wolfla, Education Officer at Buzz Dance Theatre talks about her experience with TryBooking. 

 

The change

Buzz Dance Theatre began selling performance tickets online a few years ago, but they found the experience expensive, inflexible and that they had very little control.  A recommendation from another dance company, Strut, brought them to TryBooking in 2010.  

“We switched to TryBooking for ease of use. It is an affordable ticketing solution, with great customer service and excellent options for generating reports. Really, it is an all-in-one service.”

With more than 500 workshops a year, however, The Buzz Dance Theatre immediately had a greater time-saving impact by using TryBooking for online registrations.  “We use TryBooking for our workshops that correspond with our public performances in Perth’s CBD, and we plan to use TryBooking for all our public performance workshops in the future.”

“Online workshop registration is easy for our patrons to use and easy for Buzz to navigate.  We simply embedded TryBooking to our website so now when people are on our site looking at a workshop all they need to do is click a link that says Book Here."

“Before each workshop I look on TryBooking to instantly see how many people have registered.  It is a great way to stay organised. I especially like the Ticket Sales vs Time report. I use this report almost daily to check how many tickets are selling over time.  I also use the Booking List regularly so I can greet our patrons by name at the door.

“Looking ahead, I plan to gather more information from our participants when they register. That way I can plan our workshops easily and really make the experience personal for the children involved.  So far I haven’t found anything that I can’t do on TryBooking.”

 

The result

 

“We switched to TryBooking for ease of use.  It is an affordable ticketing solution, with great customer service and excellent options for generating reports.  Really, it is an all-in-one service.”

 

Mary was very satisfied with the transition to TryBooking as well as the quality of customer support she received.

“The transition to TryBooking has been easy. Initially, it took some effort to learn how to use the service, but all of our questions have been dealt with professionally and quickly. Once I called to ask about how to make a complicated change. The TryBooking team member asked if she could call me back because she wanted to talk the problem over with her manager.  I was so delighted when she rang me back in less than 10 minutes and explained that the changes had been made.  She even taught me how to use some of the other TryBooking functions.  I was astounded! It’s not often that you get that kind of customer service."

“We are really happy with TryBooking. This is an online ticketing system that has been a long time coming.  It has solved our ticketing and registration problems.”

 

Mary Wolfla
Administration and Education Officer
Buzz Dance Theatre

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