Case study

Scotch College, Adelaide

Scotch College, Adelaide


Scotch College in Adelaide understands the value of cross promotion and early ticket sales.


Now when families purchase tickets to an event, they can see and purchase tickets for future events..... 80% of our bookings for events are now done online

Cherylln Clayton, Community Events Coordinator Scotch College, Adelaide.

Cross-promote for Bigger Audiences

Scotch College in Adelaide understands the value of cross promotion and early ticket sales.

Scotch set up their ticketing for several events at once and found parents booked multiple events quite far in advance.

They listed Upcoming Events on their web site and included a brief introduction to TryBooking so parents felt comfortable with the change in booking procedure.

Now when families purchase tickets to an event, they can see and purchase tickets for future events. Cherylln Clayton, Scotch's Community Events Coordinator noticed a few other benefits as well, "80% of our bookings for events are now done online. This has GREATLY reduced the amount of phone calls we receive; we spend less time processing payments and account reconciliation is so much simpler. We've got a far greater range of data collections options with TryBooking than a custom-built online system and at a fraction of the cost."

"Having online bookings has increased the traffic to our website, which is our primary marketing tool".

Cherylln adds, "Now when families purchase tickets to an event, they can see and purchase tickets for future events..... 80% of our bookings for events are now done online."

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