Making a global mark: trademarks, the underappreciated asset
Date: Thursday 10 March 2022
Time: 12.30-1.30pm AEDT (1 hour)
Where: Online (Microsoft Teams – details will be provided when registered)
Tickets: Free (Registration required through Trybooking.com)
About
IP rights have tremendous benefits for exporters. It is a missing piece in many businesses' export strategies.
There is evidence to show that IP rights are more than just defence against infringement. IP protection can be a tool for exporters to navigate fragile markets and take advantage of changes in local market conditions.
A collaboration between the Export Council of Australia and IP Australia, this webinar will showcase recent research findings from IP Australia’s Chief Economist, Michael Falk and provide real-world examples from ECA members.
Find out how and why businesses who protect their IP, do better – you can access the report here.
Join the Export Council of Australia, IP Australia and Rigby Cooke Lawyers for an informative session.
Panellists: (in order of appearance)
- Mr Andrew Hudson (MC) - Partner, Rigby Cooke Lawyers, and ECA Board Member
- Ms Justine Hall - General Manager, Customer Experience Group, IP Australia
- Mr Michael Falk - Chief Economist, IP Australia
- Ms Emma Simpson - Senior Associate, Corporate and Commercial Group, Rigby Cooke Lawyers
- Mr Hussein Rifai - Chairman of the Board, SPC Global, and Executive Chairman, Perpetuity Capital Pty Limited
- Mr Leon Lin - Export Manager Asia Pacific, Blue Pyrenees Estate
View the panellist biographies here.
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