Learn more about features and system basic.
Adding Facebook Pixels
TryBooking allows you to track your Facebook ad spend against the number of successful purchases and bookings. If you use one Facebook ad manager for multiple TryBooking accounts, you can define and track the expenditure based on a TryBooking account and event. This means you can run different ad campaigns for one event and attribute the purchase value and bookings back to that one ad.
1 Access the pixel section
- Log into your Facebook Business Manager and go to Assets > Pixels.
- Each facebook ad account has only one pixel.
2 Setting Facebook Tracking in TryBooking
- Go to Events > Manage Events, select your event.
- Under Basic Information, click on Event Publication.
- Click on the third tab in the row called Event Tracking.
- Enter the facebook pixel and tick "Enable Tracking".
3 Tips to creating your Facebook Ad.
- When creating a custom conversion, you need to set the category to Purchase. This will report back the dollars spent and will count each booking purchase.
- Under rule, select “URL contains” and enter the URL of the page you want to track. This will most likely be the “Booking Message” page that a customer sees after they have made a booking(s) to your event. The URL for this page is https://www.trybooking.com/book/confirmation
- Under category, select “Purchase”.
- Enter the name/description for your pixel, such as “Booking Successful”.
- You may wish to set a conversion value (optional). This will help you track your return on investment. Typically this will be your revenue (ticket price).
- If you set the contact_name on your ad as your TryBooking Account ID-Event Name, this will refine your tracking to a specific Facebook Ad or account. If our TryBooking account number was 1234 and our event was called Events Made Easy and I wanted to track only the ads relating to this one event, I could place against contact_name the following 1234-EventsMadeEasy. This ensures that other ads for other events are not added and incorrectly reported back to this one specific Facebook ad.
4 Test your pixel to ensure it's active by making a test booking for your event
- Make a test booking for your event. (You can refund this booking later).
- Complete the booking process and make sure you end up at the Transaction Successful page with the correct URL that you installed in your Facebook pixel earlier.
- Once you are at the page, the Facebook pixel should activate and recognise someone has landed on that page. It could take a little time for your test to register in Facebook (30mins to 1 hour).