The Art of Legacy Fundraising
About
“We don’t have time to focus on legacy fundraising. We need money now!”Sound familiar?
Legacy giving is often overlooked by cultural organisations. However, with a significant transfer of wealth on the horizon, there are many reasons why your organisation needs to be talking about gifts in Wills. This half-day online training session aims to demystify legacy fundraising so you can confidently launch and grow your legacy fundraising programme.
By the end of the session you will be able to answer the following questions:
What are the different types of legacy and why is it important for me to know the difference?
How can I find the people most likely to leave a legacy to my organisation?
What does my legacy fundraising messaging need to include?
How can I sensitively promote legacy giving as a way for people to support my organisation?
What should I do when someone tells us they've added us to their Will?
Trainer: David Burgess - Director, Apollo Fundraising
Location
Online event access details will be provided by the event organiser
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The Art of Legacy Fundraising
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