The Art of Fundraising from Audience & Visitors
About
Every day, people who love what you do walk through your doors, visit your website and engage with your work. But how many of them end up making a donation? Whether you are looking to introduce a new individual giving programme or you’re trying to take your existing programme to the next level, this session will help you to increase the amount of money you raise from your audience and visitors. We’ll look at how to identify who your target audiences are, how to develop fundraising asks that match their motivations, how you can make it easy for people to give and what you should do after someone donates to increase the chances they’ll give again.By the end of the session you’ll be able to answer the following questions:
Who are our potential supporters and what motivates them to give?
Do we need a Friends/Membership scheme?
What do we need to include in our fundraising message?
How can we get more people to give again?
Trainer: David Burgess - Director, Apollo Fundraising
Location
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The Art of Fundraising from Audience & Visitors
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