Social Responsibility in Marketing
About
Join us at our dynamic event that brings together leaders from business, academia, and the marketing industry to explore how brands today address social divisions such as social class, gender, and ethnicity, and forge their stance on social responsibility. This panel discussion will offer practical insights on marketing as a vehicle for change, with a special focus on advertising and branding’s role in a rapidly evolving socio-economic landscape.We’re excited to feature Daryl Fielding, the creative vision behind the imaginative Dove Real Beauty Campaign, who will share first hand experiences on crafting campaigns with societal impact. We’ll explore the ways brands can adapt to shifting societal expectations and what social change means for businesses of all sizes.
Event information
12:30PM Registration and refreshments
1:00PM – 3:00PM Panel Presentation followed by Q&A
Location
LT1, Lancaster University Management School
Lancaster University, Lancaster, LA1 4YX
Contact Form
Social Responsibility in Marketing
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