LUMS Lecture: Leading a Family Business into the Future
About
Join us for an insightful presentation with Rob Keeping, Managing Director of Bells of Lazonby, as he shares the remarkable story of one of the UK’s most innovative family bakeries.The family-owned Bells bakery has become synonymous with quality treats across the UK and beyond. This year, the company will celebrate 80 years of trading — a testament to its enduring legacy.
Rob will discuss his journey from military service to leading one of the nation’s leading bakeries, the unique dynamics of running a family business, and how Bells continues to innovate while honoring its heritage. Attendees will gain insight into product development, scaling a family business, and balancing tradition with modern market demands.
Whether you’re interested in entrepreneurship, leadership, or the secrets behind one of the UK’s most successful bakeries, this lecture offers a rare opportunity to hear directly from Rob Keeping about the past, present, and future of Bells of Lazonby.
LUMS Lecture Theatre 2
Registration: 5.45pm - 6.15pm
Lecture with Q&A: 6.15pm - 7.15pm
Date
Thursday 23 April 2026 6:15 PM - 7:15 PM (UTC+00)Location
Lancaster University Management School
Lancaster, Lancashire LA1 4YX
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LUMS Lecture: Leading a Family Business into the Future
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