How parents and education customers use AI to make decisions
Location
Online event access details will be provided by the event organiser
About
When parents research schools, they may now turn to ChatGPT or Google’s AI results to compare their options and decide which schools to explore further. What does that mean for how families find and assess your school?
This session will give an insight into how parents are using AI to choose a school. Join us to ensure that your school isn't missing a trick. Aimed specifically for school marketing and admissions staff.
The session will cover:
- The questions parents are asking AI about schools
- How AI tools select which schools to mention
- Why some schools appear more often than others
- Practical steps to improve your school’s visibility and credibility