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Step-up your social media and future-proof your business. Social media should be more than just a nice-to-have for your business. With a strategy in place and interesting content up your sleeve, social media can support your wider marketing strategy and have a real impact on the performance of your business.

During this half-day workshop, you will build a social media strategy and will leave with a clear understanding of what content works well on these channels and how to create your own.

What you will learn:

The foundations of your social media strategy

Choosing the right channels for your business, setting clear objectives and aligning your marketing activities.

Your social media planning framework

Mapping your business and sector key dates, relevant trending topics and marketing tactics, to form the basis of a strategic social media plan.

Content planning for social media

Develop your own set of content themes to ensure you’re effectively communicating with your audiences.

Creating photos for social media

Tops tips for taking photos that will engage your social media audience.

Creating video for social media

Video content is the key to generating peaks in social media engagement, find out how this could work for your business.

The art of storytelling

Social media is all about grabbing people’s attention and making sure your business makes a lasting impression. Understand how to tell the story of your business and how to make the message stick.

Who is this for?: You should have a basic understanding of social media and already have some accounts set-up.  This course is ideal for those people  who need to take their social media to the next level - to get strategic and get those new leads flowing in.

Your Trainers:

Jenna Vernon has 10 years’ experience in the communications industry having worked for renowned agencies and well-known brands, in Chester and London before setting up her own consultancy, Collective Comms, in Cumbria in 2017. Jenna has specialised in social media for the vast majority of her career, setting the strategy for the likes of Fat Face, Halfords, Visit Monaco and Melia Hotels International, and is passionate about working with businesses to embrace the opportunity social media brings to reach their customers.

 Richard Gill, R Gill Photography.  Richard is a photographer and videographer who also has over 30 years experience in sales and marketing.  His clients include both small businesses and well known brands such as TripAdvisor, Hoseasons, and Savills.  His work regularly appears in publications like Lancashire Life. He specialises in commercial, food and property work and always strives to create images with the wow factor.

March 27th 9:30am-1pm


J36 Rural Auction Centre
Crooklands, Milnthorpe, Kendal, Cumbria LA7 7FP

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