Embracing Excellence in the Visitor Economy

Do you want to attract new repeat customers?

Do you need help to overcome ongoing staffing challenges?

Would you like inspiration to take your marketing and customer experience to the next level?

Retail, hospitality and tourism operators in the Cumberland Council area are invited this free event packed full of inspirational talks and workshops to help them do just that.   

 

Headline speaker:

A globally renowned expert on customer experience, Geoff Ramm is famed for his 'Celebrity Service’ philosophy and has worked with everyone from small business owners to big brands across 47 countries to help them develop stand-out marketing and attract more customers.

Geoff Ramm says: “There are no charts, graphs or stats. This is about real-life stories and what inspires you most… You’ll walk away with ideas in your pockets, which everyone can use the very next day to deliver a great service – a ‘celebrity’ service.”

 

Agenda

Morning session

9.30                    Networking

10.30                  Welcome from Lakes College

                           Cllr Mark Fryer, Leader of Cumberland Council

10.45                  Introduction to SPF Projects – Paul Walker and Katie Read,

      The Cumberland Council Destination Team

11.15                  Coffee break
11.30                  Celebrity Service, Geoff Ramm
12.15                  Lakes College Principal Chris Nattress
12.30                  Lunch, networking and exhibition stands

 

Afternoon session

	Workforce and Skills	Marketing
1.30	Introduction	Introduction
1.35	Workshop 1 - Inclusive Recruitment Jude Harvey, Realise HR	Workshop 1- Working with national travel media Journalist Sean Newsom, The Times & Sunday Times
2.00	Workshop 2 - Creating careers for people with Learning Disabilities or Autism Faye McEwan-Barry and Luke Watts, People First	Workshop 2 – Working with the travel trade Lisa Rowbotham, VisitBritain
2.25	Q&A	Q&A
2.30	Break	Break
2.45	Workshop 3 – Mental Health Awareness for employers Duncan Precious, Growing Well	Workshop 3 - Adventure for Everyone: Working with the accessibility market Debbie North, Making the Inaccessible Accessible
3.10	Workshop 4 – Changing lives through employment Michael McCann, Prison Employment Lead, HMP Haverigg,	Workshop 4 - Working with social media influencers Alex Mackintosh, Cumbria Tourism
3.25	Q&A	Q&A
3.30	Finish	Finish

Contact Details