This short webinar will look at how schools can use Meta and TikTok for advertising success. Whether you have embraced TikTok or not this will give you an insight as to what to consider and why perhaps schools can no longer ignore it. We will also look at meta advertising, focusing on the quick wins and the opportunities for schools together with the pitfalls. Digital advertising is a minefield - and as school marketers it is impossible to be an expert in this field along with all else the job involves. This session has been designed to give school marketers confidence that they are getting it right when it comes to meta and tiktok advertising, whether implementing directly or using an agency. This really is a must attend session - so rare to have someone who is a digital expert AND had first hand experience as a schools market director.