With the support of sector experts we are able to bring this day of high quality CPD to you for just £45 if you sign up before 6th March- please do share far and wide with your team. 

Programme

900am Coffee

930am KEYNOTE ADDRESS: Sarah Cunnane, Head of Media and Comms, Independent Schools Council

We are delighted to welcome Sarah Cunnane who will share with us the latest work of the ISC together with top tips to ensure you are communicating cleary and effectively with all your stakeholders. Sarah is an experienced journalist and comms expert with a strong track record in crisis management, engaging with multiple stakeholders and developing strategies. 

1010 Attracting the modern day family, James Leggett, Managing Director, MTM

The modern day parent spends, according to recent research, at least 5 hours a day online. The modern day family is now, most likely to be a one child family, as opposed to two or more. Over a 1/3 of children now receive some kind of assistance from the school, and The Times reported that over 2/3 of families receive assistance from other family members such as grandparents. What does this mean in reality? This session will look at the changing personas of independent school buyers

1045 Quick Fire Practical Tips Session: Reducing marketing media risk. Planning with data, not instinct, James Digby, Bright Advertising

This session will explore how in-house marketing teams can remove bias, guesswork, and legacy habits from media planning. It will examine the risk of of relying on outdated channel mixes and show how real performance data can guide smarter investment decisions in 2026.

1105 Coffee

1125 Quick Fire Practical Tips Session: The Power of Video Content and making it work for your school, Ranald Lloyd-Williams, Feel Good Films

1145 Case Study Sessions: Real School Insight

1145-1205: How LinkedIn can support stakeholder engagement, Helen Clapham, Director of External Affairs and  Jessica Alred, Head of Marketing, The Grammar School at Leeds (GSAL)

The Grammar School at Leeds (GSAL) is a leading independent day school for boys and girls aged 2–18 in Leeds, West Yorkshire, with over 2000 pupils on roll across its all-through campus. The sixth form is recognised in the top 10% nationally for student progress and GSAL was also recently named by The Times as the Independent School of the Decade for the North.

1205-1225  Jonny Hall, Head of Marketing, Mowden Hall School

Mowden Hall School is a co-educational independent day and boarding preparatory school for children aged 2-13.It joined the Prep Schools Trust in 2007 and in 2025 became part of the newly formed Radley Schools Group. In 2025  Mowden Hall was named Independent Prep School of the Year reflecting its strong academic and pastoral provision.

1225-1245 Quick Fire Practical Tips Session: SEO and GEO - easy wins, Ubiq

1245 Lunch

1330 Quick Fire Practical Tips Session: The Power of the CRM, Lizzie Jeffery, Director of Customer Experience, HubGem

1350 KEYNOTE ADDRESS: Copywriting in the AI Age, Lisa Slater, Making Your Copy Count

Copywriting is  a game changer when it comes to AI. This session will look at how we can use AI to improve and enhance, avoiding 'AI slop' and maximising it to save time and make meaningful improvements.

• How AI is impacting online marketing, disruption, opportunities and challenges
• The fundamentals of copy writing needed to work with AI
• Making copy effective and impactful 

1430 Quick Fire practical Tips Session: From Strategy to Impact: Driving differentiation, value and growth, Springboard Collective

1450 Selling your school, Nicola Lutz, NoFluff

• Understanding your customers
• Why schools must sell
• Tips and tricks to increase conversion

1525 Close

Location

The Grammar School at Leeds
Alwoodley Gates, Harrogate Road, Leeds, West Yorkshire LS17 8GS

Contact Details

Contact Event Organiser