Lunch & Learn: Problem and Opportunity Mapping
About
A framework to ensure your new product, service or process actually solves an underlying problemNew ideas and innovations are exciting, but they often fall into the trap of solving a problem that doesn’t really exist. If you have an idea for a new product, service or internal system, how do you make sure it will create the impact you intend? Or perhaps you have identified a real problem but are unsure how to begin formulating a solution.
In this session, Product Designer Matt Langford (from People Planet Product) introduces a practical approach to help innovators map out underlying problems, and translate these into clear opportunities for future development. The framework comes from product development but can be applied much more broadly, whether you are designing a new process, improving a system or exploring an existing challenge.
The session includes a short introduction to the framework followed by a hands-on workshop where you will put the tools into practice and develop your own ideas with guidance and feedback.
Location
Ingenuity Centre
University of Nottingham Jubilee Campus, Triumph Road, Nottingham, NG7 2TU
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Lunch & Learn: Problem and Opportunity Mapping
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