AI & SEO Workshop (Keswick)
About
The introduction of AI into search engines has caused changes to user behaviour and disruption of the traditional marketing funnels and online visibility metrics. As AI search continues to evolve, businesses must look to adapt their digital strategies in order to remain visible to potential visitors and customers. This session provides an overview of AI in Search, current search trends, and SEO/GEO best practices, followed by an interactive workshop to audit and optimize your online presence. You will walk away with a practical roadmap and actionable insights designed to help improve your performance in both traditional and AI-driven search results.Key Takeaways & Resources
• Audit your brand’s visibility across Google AI Overviews and AI Mode.
• Identify and address content gaps and opportunities across channels.
• Draft answers to real user questions using search trends.
• Assess key pages of your website for AI-readiness.
• Learn about trends, key stats, and upcoming news in the world of AI Search.
Due to the interactive nature of the workshop, please bring a laptop or internet-connected device to participate in the workshop.
Please note: This workshop will be the same content as the 11/11 session at Cumbria Tourism’s offices.
There will be one workshop in Keswick on Thursday 17th April and one in Maryport on Wednesday 13th May - both of these workshops will cover the same content.
This workshop is free for Cumbria Tourism members, a small charge may apply for non-members.
Date
Thursday 16 April 2026 10:00 AM - 12:00 PM (UTC+00)Location
Theatre by the Lake
Lake Road, Keswick, Cumbria CA12 5DJ
Contact Form
AI & SEO Workshop (Keswick)
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