Brew & Business Carlisle - Including AI & SEO Workshop

About
Join us for a free networking event for members and non-members of Cumbria Tourism.Benefits of attending:
- Network with local businesses in a relaxed environment.
- Meet the Cumbria Tourism Business Development Team
- Refreshments and breakfast roll provided
- This event also includes a AI & SEO training session.
More about the AI & SEO Training
The introduction of AI into search engines has caused changes to user behaviour and disruption of the traditional marketing funnels and online visibility metrics.
As AI search continues to evolve, businesses must look to adapt their digital strategies in order to remain visible to potential visitors and customers. This session provides an overview of AI in Search, current search trends, and SEO/GEO best practices, followed by an interactive workshop to audit and optimize your online presence.
You will walk away with a practical roadmap and actionable insights designed to help improve your performance in both traditional and AI-driven search results.
Key Takeaways & Resources
• Audit your brand’s visibility across Google AI Overviews and AI Mode.
• Identify and address content gaps and opportunities across channels.
• Draft answers to real user questions using search trends.
• Assess key pages of your website for AI-readiness.
• Learn about trends, key stats, and upcoming news in the world of AI Search.
Due to the interactive nature of the workshop, please bring a laptop or internet-connected device to participate in the workshop.
Please click book now to confirm your booking
Date
Thursday 23 April 2026 10:00 AM - 1:00 PM (UTC+01)Location
Carlisle Racecourse
Durdar Road, Carlisle , Cumbria CA2 4TS