International Marketing: An Introduction and overview
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Online event access details will be provided by the event organiser
About
Understanding the International Schools Market can be incredibly difficult. Whether you are a Head or Marketer, if you've not previously been part of a school with international students it can be difficult to know how to begin. This weekly course held at 930 in the morning for an hour will give you an opportunity to explore just how you can improve your appeal to the International market. The course is delivered by leading International Schools expert Sarah Kershaw.
Week One - Weds October 9th at 930 - 1030am
Introduction to International marketing for Schools
Week Two - Weds October 16th at 930-1030am
Understanding the different markets in key countries
Week Three - Weds November 6th at 930-1030am
Branding and Positioning your schol in the international market
Week Four - Weds November 13th at 930-1030am
Education Agents and Building Networks
Week Five - Weds November 20th at 930-1030am
International travel and recruitment fairs
Week Six - Weds November 13th at 930-1030am
ALL LIVE SESSIONS WILL BE RECORDED AND SHARED.
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