About

Cash flow is one of the biggest challenges facing growing businesses, but also one of the easiest to improve with the right approach. This 90-minute online session helps business owners understand how money moves through their business and how to stay in control. Designed for early-stage and scaling businesses, this accessible, jargon-free session provides participants with real-world insights, actionable strategies, and practical tools they can apply straight away. It includes live polls, illustrative demonstrations, and an open Q&A. 

What We’ll Cover 
• The Power of Numbers: Why understanding your numbers is crucial to making confident business decisions 
• The Hidden Cost of Growth: How growth can strain cash and how to plan for it 
• Profit Levers Unlocked: Actionable ways to improve cash flow by adjusting key areas in your business 
• Profit vs. Cash – What's the Difference?: Why a profitable business can still run out of money – and how to avoid it 
• How to Build a 13-Week Cash Flow Forecast: A step-by-step walkthrough of a simple forecasting model to help plan ahead and stay in control 
• Mind the Gap – How to Keep Cash Flowing: How to manage customer payments, supplier terms, stock and work in progress to keep cash flow healthy 
• Interactive Q&A: There will be the opportunity to ask questions, share your pain points and successes and get support. 

Key Takeaways 
• A clear understanding of how cash flow works and why it matters 
• Actionable steps to improve cash flow and support sustainable growth 
• A simple, practical guide to building and using a 13-week rolling cash flow forecast 

About the Speaker 
Jacinda Read is a former CFO and university lecturer. As the founder of Cash Flow Coach, she specialises in practical, jargon-free finance training for small business owners. With over 20 years' experience managing company finances through various growth stages, her sessions are grounded in real-world experience and an understanding of what business owners genuinely 
need. She has delivered workshops and webinars on national and regional programmes such as Help to Grow and Create Growth, as well as through local growth hubs and universities. Her focus is on building financial skills and confidence, so business owners can make informed, data-led decisions. 

Date

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Online event access details will be provided by the event organiser

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