The Data Dilemma for the Housing sector
About
The Centre for the New Midlands is delighted to be hosting a roundtable, in partnership with Entec Si and Pearl Comms, focussed on The Data Dilemma for the Housing sector: Potential and Pitfalls.
The focus of our roundtable:
The housing sector is at a crossroads when it comes to data. On the one hand, advances in digital systems, open data, and AI promise powerful insights that could transform the way homes are built, managed, and maintained. From predicting housing demand and improving tenant services, to tackling issues such as fuel poverty, safety compliance, and carbon reduction, the potential of data-driven decision-making is immense.
Yet, alongside these opportunities lie significant pitfalls. Questions of data quality and fragmented systems limit the sector’s ability to harness insights. Concerns about privacy, security, and trust—particularly when dealing with sensitive tenant information—are more pressing than ever. Meanwhile, many organisations face resource and skills gaps, making it difficult to keep pace with technological change or to translate data into meaningful action.
This roundtable will explore the “data dilemma”: how the housing sector can move from pockets of innovation to system-wide impact, while navigating the ethical, organisational, and technical challenges.
This roundtable has been specifically structured for senior leaders who have a responsibility for strategic data management (such as CTOs, CIOs, Directors of DDaT or ICT) and those who oversee their organisation’s strategic marketing or corporate communication functions (such as Head of Corporate Services, Head of External Affairs, Marketing Director)
Fazenda Birmingham
55 Colmore Row, Barwick Street Entrance, Birmingham, West Midlands B3 2AA
Running order:
12:00 - 12:15 Arrivals
12:15 - 13:30 Roundtable discussion
13:30 - 14:30 Lunch served
14:30 - 15:00 Close
About our sponsors:

Entec Si are a 'a business change consultancy with over 25 years experience.
Specialising in technology and digital transformation, our team of expert consultants put people at the centre of any change journey. We help clients to set realistic goals and strategies, and deliver long lasting transformation with measurable financial, operational or people improvements.
We work closely with clients to listen, understand, partner and coach, to enable business change through people, processes and technology. We act as a partner and counsel, offering strategic advice and reassurance that brings people along each stage of the change journey to achieve positive results. We help to unpick even the most complex of issues by taking a deep dive into the challenge at hand, in order to fully understand the change and navigate the journey with you. Working alongside clients, we define and develop structured plans and strategies, providing knowledge and experience along the way to inform decisions'.
For more information, please visit Entec Si's website.

Pearl Comms is 'An award winning PR and comms agency proudly based in Birmingham, operating nationally. We’re trusted by some of the brightest and the best brands across the country to promote, protect and elevate their communications.
Our mission is to get our clients noticed for all the right reasons by creating bold campaigns that are truly unforgettable.
Because every good business has a purpose worth shouting about. Founded in 2017 by Alia Al-Doori, Pearl Comms has grown year-on-year, gaining clients and a reputation for excellence. From top placements at the BBC, The Times and knowing how to make the Guardian tick, to creative campaigns, design, events, social, media training, filming and content marketing, we know what makes standout comms campaigns. Our team is passionate and driven, and most importantly, here for each other. Our success is entirely down to them. Entirely.
For more information, please visit Pearl Comms website.
About our venue - Fazenda Birmingham:
'Since the early 19th century, gaúchos pierced large pieces of meat and slowly grilled them over open flamed pits. Fazenda's gaúcho chefs (passadores) roast succulent cuts of meat in the way it has been done for centuries, preserving the individual taste of each tender cut. Fazenda wants to keep this tradition alive, sharing all the history behind the unique Rodizio way of serving.
Indulge in continuous table-side service of premium quality grilled meats, using a double-sided card to control the flow at your own pace. The green side signals the passadores to bring out skewers of freshly prepared meats one by one, while the red side indicates a resting point. The meats are usually served medium-rare to medium, though you are welcome to request the cooking point to your preference.
A sumptuous selection of Argentinian and Brazilian hot side dishes are served directly at your table upon request to complement your meats, while Fazenda's brand-new Market Table boasts an array of charcuterie and continental cheeses, seafood, fresh salads and vegetables to be enjoyed throughout your experience.'
For more information, please visit Restaurant in Birmingham | Fazenda Rodizio Bar & Grill