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Selling Hybrid Events

Selling Hybrid Events

An intensive workshop delivered alongside a Selling Savvy AV Partner to immediately upskill you and your team to be effective at proactively selling your venue as a Hybrid Event solution as well as being confident to convert inbound Hybrid event enquiries.
Brought to by Waverley Borough Council economic development team in partnership with Selling Savvy to support your business to grow post pandemic.
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An intensive workshop delivered alongside a Selling Savvy AV Partner to immediately upskill you and your team to be effective at proactively selling your venue as a Hybrid Event solution as well as being confident to convert inbound Hybrid event enquiries.

Who is this workshop for?

Venues and Hotels within Waverley who have no experience of hybrid events and want to create a lucrative strategy around being able to sell hybrid events to current or new clients

 

Outcomes

  • Understanding of Hybrid Events Market and how venues fit in to the Hybrid offering
  • Knowledge of increasing revenue through Hybrid events at your venue/hotel
  • An in-depth understanding of what clients are looking for when booking Hybrid Events
  • A tangible way to work with an AV Partner that is effective and lucrative
  • An initial proactive strategy to sell in to the Hybrid Events market
  • Confidence to convert Hybrid event enquiries
  • Ideas of how to make incremental spend/upsell revenue for Hybrid events

Details about Content

  • What are Hybrid events?
  • How do venues fit in to a Hybrid Event logistically?
  • Why is it important for us to learn about Hybrid Events?
  • How can selling Hybrid events immediately benefit your venue/hotel?
  • Why should clients be considering holding a Hybrid event at the moment?
  • What to look for in an AV Company
  • How to successfully proactively sell into the Hybrid events market
  • How to effectively close a Hybrid Event enquiry
  • What questions do we need to ask during initial enquiry stage to get enough information to convert Hybrid business?
  • How can we make incremental spend/upsell revenue for Hybrid events?

 

Selling Savvy AV Partners

We will bring in one of our three trusted AV Partners to deliver the content alongside us. This is so you get the most up-to-date knowledge of the Hybrid Event Industry

 

Structure & Inclusions

  • 3 hour virtual session
  • Selling Savvy Trusted AV Partner to attend
  • Assessment for all attendees to complete to make sure they understand Hybrid fully
  • Selling Savvy Hybrid Event Enquiry Form
  • Action list for next steps to start selling Hybrid Events
  • 30-minute virtual Accountability Session 3 weeks post-workshop to follow up on actions
  • 1 x PDF Handouts detailing all information covered (sent to team after the Assessment)

Investment

Funded by Waverley Council, RRP £150 pp

Your Trainer

Kate Plowright

Founder & Director of Selling Savvy

With hands on experience of proactive and reactive sales along with event organisation and people management, Kate launched Selling Savvy in 2018 after seeing ineffective sales training methods in place.

Kate is passionate about delivering effective workshops and mentoring that gives teams the opportunity to be empowered to make the right strategic decisions, whilst having strong backing from their management.

Kate has established Selling Savvy as having three main pillars: To offer NICHE sales training to hotels, venues, event suppliers and venue finders; to train TANGIBLE tactics and actions that can be immediately implemented to increase conversion and to create MORAL salespeople that we are proud to call our Selling Savvy clients.

 

Location

Online event access details will be provided by the event organiser

Contact Details