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Monash Marketing Business Webinar - October 2021

Date
Location
Online event access details will be provided by the event organiser

About

COVID-19 and the consumer: Shaping our digital experience 

COVID-19 has created an environment dominated by disruption, uncertainty and vulnerability, with businesses responding by adapting and innovating to retain and attract customers.

Examples include the accelerated increase in online consumer activity, and the move to grow a digital footprint and deliver more meaningful consumer experiences. But are these changes sustainable? Have new consumer behavioural norms been created? Are businesses genuinely committed to change, or is their investment fleeting or marginal? 

This online discussion will feature the following industry experts: 
 

  • Sanj Perera, Partner, Deloitte 

  • Stephanie Atto, Principal Consultant, Australia Consumer & Retail Studies

  • Dr Dwayne Crombie, Managing Director, Health Services, Bupa Asia Pacific.

This quality event series has been hosted by the Monash Business School Department of Marketing for more than 15 years. 
 

Speakers

Dr Dwayne Crombie, Managing Director, Health Services, Bupa Asia Pacific

Dr Crombie oversees Bupa Australia's health services portfolio. This includes dental, optical and hearing services, Medical VISA and Australian Defence Forces health service businesses and digital healthcare innovation.

Sanj Perera, Partner, Deloitte

Mr Pereraj is a partner in consulting with a focus on customer strategy. He has spent 20 years helping clients develop customer-led strategies, including market segmentation, value pool analysis, pricing and price elasticity and customer-led operating models. He has experience in the energy, superannuation, health insurance, automotive and public sectors.

Stephanie Atto, Principal Consultant, Australia Consumer & Retail Studies

Ms Atto is with the ACRS research unit, within Monash Business School’s Department of Marketing. She specialises in retail and consumer behaviour research, with a particular focus on shopper trends, market performance and customer satisfaction and experience. At ACRS, Ms Atto is the program lead of The SAT Suite, focusing on providing Australian retail property owners and managers valuable insights into, and understanding of, their relationships with retailers and shoppers.


Chair

Brigette McGuire, Managing Director, McGuire Marketing and Monash Business School Board Member.