About us

We are a group who love supporting the community through events.

Our Mission

Our Mission

Based in Melbourne, TryBooking has a loyal customer base all around Australia including councils, schools, theatres, charities, community groups, sports clubs, businesses, festivals, event planners...anyone seeking to bring their community together.

Our aim is to provide a powerful and affordable ticket platform that can handle events of any size and complexity without an issue. Events made easy.

Events made easy

Events made easy

Simplicity and usability are the core of everything we do.

There is no need to create an account when purchasing tickets and you are not bombarded by third party advertising or banners. At TryBooking, we strive to keep the process of booking a ticket as easy as possible. Our Melbourne based development team is hard at work for event organisers. Let us know if you have a new feature that you need. It is our job to make sure things just work.

Our community commitment

Our community commitment

We work with several industry leaders and community groups around Australia and want all of our event organisers to succeed in everything they do. Events are not always easy, but selling tickets online should be.

We are committed to making a positive impact on the community. That's why our pricing structure is set so everyone can afford to use TryBooking, and it's why we offer our system free of charge for any free events or registrations. 


This provides an additional revenue stream for your charity and allows us to positively contribute to the causes that are important to you and your community.

Our People

Based in Melbourne, our team is committed to creating a powerful platform for both buyers and sellers.

Jeff McAlister

Jeff has held successful posts at POLi Payments (exit), Joost and Betfair - all companies that tried to provide a more valuable product at more affordable prices than competitors.

Brian Mills

A technical leader with a successful track record of leading teams in the banking and payments industry, Brian is an active community member in his local area.

Damian Murphy

Damian has worked in ticketing around the globe including the UK, China and Australia. He loves attending lots of shows and is an active member of the arts community.

Justine Lambert

Justine has been involved in Client Services for over 10 years in Australia and abroad. An avid painter and lover of the visual and performing arts, she enjoys supporting the Australian arts industry.

Anneliese Hough

Anneliese has a background in commercial photography, fine art, and customer service. Anneliese is an avid foodie and in her time off can be found eating her way through Melbourne's amazing restaurants and markets.

Daniel Deards

With around 10 years of customer service experience, Daniel enjoys assisting clients to help get their events off the ground and ensuring they can utilise TryBooking effectively. In his free time, Daniel enjoys theatre, gardening and hiking.

Media & press

Our news and media information


Who is TryBooking?

TryBooking is Australia's leading self-serve ticketing platform, founded in 2007 by husband and wife duo Grant and Delma Dunoon and lead by Managing Director Jeff McAlister. Our community of over 100,000 event organisers hosts more than 20,000 events each week, from small community gatherings to large- scale commercial events.


TryBooking has a wide range of features for selling tickets online, taking registrations and managing bookings. The platform is suited to a wide range of industries and our model is centered on affordable pricing, local support, strong experience and a community focus.



For all enquiries please contact us.


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