Social Media 101 - Business Workshop
About THE presenter
You could say that for presenter, Natalie Koutsikas, 'digital' is in her bones. It's rare to see her without at least one phone in hand (sometimes more) and a laptop is always close by.
Coming up in the days of Myspace, she quickly realised that the tools of social spanned far beyond 'who knows who' and 'who's doing what'. Instead she began to look from a bigger picture perspective, devising ways to maximise branding online.
In 2020, amidst a pandemic no less, Natalie decided to make the bold decision to start a business that could help others clear up the murky mess that can be the online world.
Since then, her and the Digitale team have helped businesses big (EOS by Skycity) and small (Look Academy) grow online, from the ground up. Using both a deep understanding of community and connection, backed by strong strategy and data Natalie has quickly cemented Digitale's position as a leading social media agency in Adelaide.
About THE session
Just keeping the lights on when it comes to social media for business just doesn't cut it in 2022. As a business owner, the power is in understanding who is following you on what platform and why and the glue that holds it all together; content.
When it comes to content for your business, posting on the couch late at night because you forgot throughout the day, does not build a brand. Content creation is far more than just snapping a pretty picture (though, that does help). There are many digital and offline avenues that require different styles of content to stand out and importantly, connect.
What about influencers? Well, we're glad you asked - strategic partnerships not only help to build your credibility and customer base, but they also contribute to that content kitty.
Then there's the data, there are lots of takeaways from the data you're being given for free on social media every day, you just need to know how to look at it. It's time to go full circle.
Location
Mezzanine 55
55 Rundle Street, Kent Town SA 5067