Creative’s Guide to Branding with Creative Plus Business
Location
Gosford Regional Gallery
About
Personal and professional branding is an essential marketing tool for creative practitioners, but understanding and creating branding can be a challenge.
With a specific focus on the arts and creative industries, this workshop covers:
• The definitions of branding, and how it applies to people working in the creative industry.
• How to understand branding as it applies on a personal and professional level.
• Your Core Values, how to define them as they make all the difference.
• Discussion of your Personal Brand, and how it applies to creative practitioners.
• Extending from the personal into a Business, Organisational and/or Creative Brand.
• ‘Brand Pillars’, the practical steps to help participants bring their branding A-Game
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In 2024, Central Coast Council presents the Creating+Labs: a series of professional development workshops offered for FREE to local artists, arts workers, and arts organisations.
With a specific focus on the arts and creative industries, this workshop covers:
• The definitions of branding, and how it applies to people working in the creative industry.
• How to understand branding as it applies on a personal and professional level.
• Your Core Values, how to define them as they make all the difference.
• Discussion of your Personal Brand, and how it applies to creative practitioners.
• Extending from the personal into a Business, Organisational and/or Creative Brand.
• ‘Brand Pillars’, the practical steps to help participants bring their branding A-Game
---
In 2024, Central Coast Council presents the Creating+Labs: a series of professional development workshops offered for FREE to local artists, arts workers, and arts organisations.
