Business Strategy & AI Disruption - on demand

Are you prepared for AI disruption? Watch this webinar by Professor George Shinkle and the ACA for a strategic look at preparing yourself and your business for the future. Originally held 30 July 2025.

In today’s rapidly evolving digital landscape, architects and engineers face urgent questions: How fast is AI advancing? How soon will it reshape our industry? What steps should we take now? This session offers a strategic snapshot of how to harness AI’s transformative potential and design a resilient, future-ready practice. As technology accelerates exponentially, it’s essential to cultivate curiosity, strengthen strategic foresight, and take proactive steps forward. Gain the insight you need to navigate uncertainty, unlock new possibilities, and lead confidently through one of the most profound shifts of our time.

This webinar was produced in collaboration with Arch_Manu: ARC Centre for Next-Gen Architectural Manufacturing ITTC.

OUR SPEAKER

Professor George Shinkle is a strategic management expert at the School of Management and Governance, UNSW Business School, with a global career spanning industry, consulting, and academia. His research focuses on strategic agility, goal setting and implementation, particularly in turbulent environments – key themes for industries facing rapid technological disruption. George has dedicated much of his international business and academic career to understanding and analysing the strategic management of organisations. Drawing from experience in engineering, manufacturing, and executive education, George blends practical insight with academic rigour to both help professionals navigate complex strategic challenges and bring real-world context into the classroom.

With a background that includes leadership roles at General Motors and co-founding an international strategy consultancy, George has worked with organisations worldwide to develop forward-thinking strategies. He is recognised for his engaging teaching in executive programs and for his award-winning research on strategy in dynamic contexts – making him well-placed to guide business owners in adapting to AI-driven transformation.

COST

1 formal CPD point.

Learning outcomes – Gain a better understanding of the impact AI technological disruption of businesses and strategic approaches harness AI’s transformative potential and design a resilient, future-ready practice.

Units of Competency and Performance Criteria – Practice Management & Professional Conduct – PC 2, PC 4.

PBSA Core Area – Practice Management

Links will be provided for recording access and CPD questions. Please complete questions after viewing the webinar in its entirety. Certificates will be provided following online submission of answers to questions. Please keep your receipt, completed questions and certificate for your CPD records.

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