Be AI’s Number one choice!

Be AI’s Number one choice! How to make LLMs and AI Search pick you first time, every time.

Our November workshop is presented by Kate Toon, who will be joining us online to deliver this session.

You can choose to join the workshop from wherever you are, or come along to our IBNInc meeting in person and enjoy the session together with other members, with Kate joining us live on the big screen. It’s a great opportunity to combine learning, connection and networking.

This workshop turns AI from shiny toy into a repeatable growth system.
You’ll learn a simple prompt formula, how to level it up from vague to high‑performing, and how to turn brand strategy into crisp USPs, proof‑backed values, and clear voice guardrails.
 

We’ll build conversion‑first micro copy (bios, link‑in‑bio, emails), then optimise your site for E‑E‑A‑T with a structured About page, smart FAQs, and schema that machines can actually use. Finally, we’ll grow authority with content workflows, podcast pitches, and entity mapping to earn citations.

What we’ll cover

1. Kate’s reusable prompt system: Role + Task + Audience + Constraints + Format + Tone + Variables + Iteration, plus an upgrade ladder and simple scoring rubrics.
2. Clarity‑led positioning: Three USP angles (Benefits, Mechanism, Risk‑reversal) with proof, and a rubric to choose the winner.
3. Voice guardrails that scale: Sliders, do/don’t lexicon, favoured/avoid sentence patterns, and sample lines to keep outputs on‑brand.
4. Conversion micro copy, fast: Checklists and prompts for Instagram bios, link‑in‑bio lines, and subject/preheader pairs - each with benefit, proof, keyword, and CTA.
5. E‑E‑A‑T website upgrades: A structured About page that LLMs and AI Search can confidently source. Theme‑grouped FAQs with snippet versions, a fact‑check pass, and schema prompts to boost trust and visibility.
6. Authority and SEO blueprint: Brief → outline → draft → optimise blog workflow, plus podcast pitch kits and entity maps to secure citations, align profiles, and strengthen your digital footprint.

Price