26 SBF Clarify your story to connect with your customers

AI has made it easier than ever to create content, but harder to stand out. If you don’t want your messaging to sound like everyone else’s, this workshop will help you cut through.

Learn how to clearly explain what you do, why it matters, and why customers should choose you, using the RAWthority storyboarding framework.

What you’ll get:

- A clear, confident way to explain your business (no more vague messaging)
- A simple framework to turn your experience into powerful stories
- Practical tools to use across socials, your website, pitches and conversations
- Clarity on how to use AI to amplify your message - not dilute it

Why attend?

Most businesses jump straight to content creation before getting clear on their message. That’s why it doesn’t land.

This session helps you fix that - so everything you say and share works harder to attract the right clients and build trust.

About the Facilitator

Aleyx Ward, Founder of Core Story, is a brand strategist and coach with 16+ years’ experience helping businesses clarify their message, build their personal brand, and win more work. She developed the RAWthority framework to help professionals turn lived experience into a competitive advantage. She’s a speaker at The Outlook Conference in July 2026 and hosts a leadership podcast featuring stories from professionals across industries.

Price

***2-for-1 tickets available for this session***