26 SBF Understanding Business Finance: What Banks Look For

Take the guesswork out of getting finance.

Not sure why your loan application was declined, or what banks are really looking for?

This session breaks down how business lending actually works, so you can prepare with confidence and improve your chances of approval when you need it.

What you’ll get:

- A clear understanding of how lenders assess your business
- Insight into the “5 Cs of Credit” in plain English
- Clarity on where your application may be strong - or at risk
- Practical steps to become “bank-ready” before you apply
- Confidence to use finance as a tool to support growth

Why attend?

Too many businesses approach finance without understanding the rules, leading to missed opportunities or unnecessary setbacks.

This session gives you the knowledge and confidence to plan ahead, present your business strongly, and access the funding you need to grow.

Travis Whelan is a Peninsula-based finance broker and founder of Seeder Finance and the Rent Roll Finance Broker, specialising in business, commerical, and residential lending solutions. With a background in banking, he takes a practical, deal-focused approach to structuring finance, helping business owners unlock growth, improve cash flow, and fund acquisitions with confidence.