The Sponsor Masterclass

The Front Office Agency is bringing Kim Skildum-Reid to Brisbane for a Sponsor Masterclass.

Kim is unquestionably one of the sponsorship industry's most influential thought leaders. With over 30 years' experience in corporate sponsorship, she is one of very few professionals credited with defining the best-practice benchmark for the industry. Her inspired yet practical approach — and refreshing, irreverent style — has won her legions of fans across a blue-chip client list spanning six continents. She is the author of global bestsellers The Sponsorship Seeker's Toolkit and The Corporate Sponsorship Toolkit, and the brains behind industry hub PowerSponsorship.com.

In today’s sponsorship environment, strong partnerships require more than visibility and brand exposure. They demand clear strategy, creative thinking, effective leverage and the ability to demonstrate measurable commercial value.

This intensive one-day workshop is designed for sponsors looking to strengthen the performance of their sponsorship activity. Drawing on Kim Skildum-Reid’s global experience and contemporary sponsorship best practice, participants will gain practical insight into making smarter investment decisions, maximising the value of existing partnerships and creating stronger, more meaningful commercial outcomes.

Highly interactive and outcomes-focused, the workshop combines real-world case studies, group and individual exercises, practical frameworks and dedicated opportunities to address the sponsorship challenges facing your organisation. Participants will leave with strategies they can apply immediately to improve sponsorship performance, strengthen internal buy-in and deliver greater commercial impact.

DATE: Wednesday 17th March 2027

TIME: 9am - 5pm

VENUE: The Westin Brisbane

PRICE:

Early Bird (before 18th December 2026) - Single: $550.00; Group of 3: $1,575.00

Standard (From 19th December 2026) - Single: $650.00; Group of 3: $1,875.00

Pricing includes GST.

Ticket price includes:

• Full day of catering – coffee on arrival, morning and afternoon tea and lunch

• PDFs of all workshop slides

• Follow-up materials and recommended reading

• An invitation to a bonus Ask-Kim-Anything virtual group session, held a couple of months after the workshop

For more information please contact Jason Greenhalgh (The Front Office Agency) - jason@frontofficeagency.com.au.

Need more info? Visit www.masterclass-series.com.au.