Marketing Leadership & Influence

A practical half-day workshop for marketing managers who want to build the skills needed to step into senior marketing leadership.

The next step in your marketing career requires a different set of skills.
You know marketing. But stepping into senior marketing leadership means being able to operate beyond the marketing function. Marketing Leadership & Influence is a practical half-day workshop designed specifically for marketing managers who want to prepare for the next stage of their career.

Across the workshop, we'll focus on three areas:

• Commercial Thinking: look beyond marketing metrics, understand the broader business context and connect marketing decisions to commercial outcomes.
• Stakeholder Management & Influence: build credibility, manage upwards, navigate competing priorities and influence people you don't have authority over.
• Persuasive Communication & Difficult Conversations: communicate recommendations clearly, negotiate competing priorities and handle challenging conversations constructively.

This isn't four hours of slides. You'll work through one evolving business case, with new information, stakeholders and constraints introduced throughout the workshop. You'll make the calls, test your thinking and put the skills into practice.

Who it's for

Marketing managers who want to prepare for progression into senior marketing leadership roles, including Head of Marketing, Marketing Director and CMO roles.

Meet your facilitator 

Hayley Boneham | Principal Consultant, Longrun Consulting.

Hayley is a senior marketing leader and strategist with more than 16 years’ experience.

Throughout her career, Hayley has led marketing functions, advised senior leaders and executive teams, and worked across complex organisations where getting a good marketing idea off the page requires commercial thinking, influence and the ability to bring people with you.

Her approach to this workshop is practical: less time talking about leadership in theory and more time working through the situations marketing managers actually face as they progress into senior leadership.

Hayley holds a Master of Marketing & Innovation Management, is a Certified Practising Marketer and Graduate of the Australian Institute of Company Directors.

Limited places available.