TTRA Asia Pacific Chapter Conference 1-4 Dec 2023

Endemic tourism and travel research in the Asia Pacific

1-4 December 2023 in Seoul, South Korea

Annyeonghaseyo (hello in the Korean language)! The Travel and Tourism Research Association (TTRA) Asia Pacific Chapter and our conference host, Sejong University, cordially invite you to our 10th annual conference.

The tourism and travel industry are no strangers to recovering and building back from a range of crises and disasters not limited to health pandemics, political coups, wars, and natural disasters across the globe. Despite these threats to business survival and continuity, the sector calls for wider collaborations and rethinking how and what matters for the future of tourism and travel. As one of several chapters of TTRA International, the Asia Pacific region is one of the fastest-growing tourism corridors prompted by digital transformations, increased human mobilities, and trade and investment opportunities. These developments, therefore, prompt further conversations, analyses, and debates in terms of ‘endemic’ tourism – how travel and tourism research can live and ride the crest of new waves.