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Developing a Customer Experience Journey Map

Developing a Customer Experience Journey Map

About

Older Australians are expected to enjoy greater choice and control as a result of Aged Care reform. This includes their choice of provider. For CHSP, it is therefore important that your brand and the experience of your clients is of strategic importance.

Developing a customer journey map is a great way to help you look at how your customers actually experience your brand (organisation/services) versus how you think they do.

Journey mapping is all about understanding the touch points that your customers have with your organisation, understanding the pain points and the moments that matter from your client’s point of view. Its then about analysing and using what you learn to improve the client experience through efficiencies, technology, and innovation.

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