Come along to Welcome to Brunswick on 18 June for our next Melbourne Business of Small Practice (BoSP) event on Branding and Positioning for practices. Chloe Quigley and Simone Elder from creative agency Ortolan will team up with client Aimee Goodwin from Project 12 to explain branding and positioning as part of business strategy, the process behind it and the benefits it can deliver for your practice. Book now!

For this BoSP forum our expert panel will guide us through –

• The difference between marketing and branding
• Why rebrand?
• An overview of Ortolan’s approach to rebranding
• What it’s like being the client
• The design as a case study
• Practice outcomes and impacts of rebranding

As always we’ll open to questions and reflections amongst our audience and panellists. Be ready to share your experiences and get involved in the discussion.

The venue is heated and a welcome drink and catering is included. Stay for more mingling after the event!

OUR PANELLISTS

Managing Director Chloe Quigley and Creative Director Simone Elder from creative agency Ortolan.
Director Aimee Goodwin from Project 12 Architecture.

WHEN & WHERE

ACA members $20 incl GST
Parlour Collective & ArchiTeam members $20 incl GST
Non-members $25 incl GST

To reserve your ticket, book below, or go direct to the booking site.

For any questions, please contact Katherine Ygosse victas@aca.org.au.

CPD

Participating in this event and submission of answers to CPD questions after the event will deliver 1 formal CPD point.

Learning outcomes – To develop an understanding of branding and positioning for your practice, the processes behind this and the relation to strategic direction and the benefits that a successful, integrated rebranding process can have for business culture and outcomes.

Units of Competency and Performance Criteria – Practice Management & Professional Conduct – PC 1, PC 2.

APBSA Core Area – Practice Management

The program will include time for Q&A and a CPD assessment task. Certificates will be issued following participation in the full session and online submission of answers to CPD questions.