Effective Marketing Strategy - On Demand

In this CPD webinar qualified marketer Alicia Brown explores what truly constitutes an effective marketing strategy for architecture practices. With over 20 years of experience in the built environment sector, Alicia unpacks the essential dimensions of a holistic and integrated marketing approach, explaining why marketing is no longer a nice-to-have add-on but a critical business function.

The session emphasises the importance of aligning marketing activities with broader business objectives and how understanding your firm's direction is crucial for strategic marketing success. Alicia shares insights from her extensive experience developing marketing strategies for architecture practices of all sizes, demonstrating that while 'Rome wasn't built in a day', a methodical, patient approach to marketing yields the strongest results for architectural practices.

The session covers topics including:

• Essential frameworks for marketing in architecture
• The advantages of having a marketing strategy in place
• Establishing a strong foundation for marketing communications
• Cyclical market analysis and opportunity identification
• Leveraging market opportunities with targeted campaigns
• Case study insights

OUR SPEAKER

Alicia Brown is a Director and Marketing Strategist at New Doors, a marketing agency servicing the build environment industry and specialising in business marketing and submissions. Having begun her career at global architecture practice Woods Bagot, Alicia has 18 years experience in creating effective communications for the design and built environment industries. She has been instrumental in assisting clients to secure significant projects, delivering successful tender responses and awards submissions, developing tailored branding for various retail and commercial projects as well as devising and implementing marketing strategies. Alicia is known for her human-centred approach to communications, her affinity for detailed research and knowledge of market trends, and her adaptability across a variety of business environments.

COST

Completion of this 1 hour webinar and submission of the self-checked assessment task will deliver 1 formal CPD point.

Learning outcomes – To understand the essentials of an integrated approach to marketing strategy for practice which aligns marketing activities to business objectives. 

Units of Competency and Performance Criteria – Practice Management & Professional Conduct – PC 2, PC 7

APBSA Core Area – Practice Management

Links will be provided for recording access and CPD questions. Please complete questions after viewing the webinar in its entirety. Certificates will be provided following online submission of answers to questions. Please keep your receipt, completed questions and certificate for your CPD records.

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