Understanding the Digital Marketing Ecosystem

Feel overwhelmed by social media, digital advertising, SEO, and database marketing? Do you know what they all have to do with your website? This presentation cuts through the confusion to illuminate the digital marketing ecosystem surrounding your practice. Join the ACA and Alicia Brown on Thursday 28 August to gain clarity about this complex landscape and insights into strategic approaches that work.

Using case study examples, you'll see how different architecture practices prioritise various elements - from SEO and content marketing to social platforms and paid advertising - based on their specific target markets. Discover why your website alone isn't enough and understand how successful practices connect these digital channels to create sustained business growth. 

OUR SPEAKER

Alicia Brown is a Director and Marketing Strategist at New Doors, a marketing agency servicing the built environment industry and specialising in business marketing and submissions. Having begun her career at global architecture practice Woods Bagot, Alicia has over 20 years experience in creating effective communications for the design and built environment industries. She has been instrumental in assisting clients to secure significant projects, delivering successful tender responses and awards submissions, developing tailored branding for various retail and commercial projects as well as devising and implementing marketing strategies. Alicia is known for her human-centred approach to communications, her affinity for detailed research and knowledge of market trends, and her adaptability across a variety of business environments.

WHERE & WHEN

Live online. Recordings available.
1pm AEST Thursday 28 August 2025
Local times – WA 11am–12pm, NT & SA 12.30–1.30pm, Qld, ACT, NSW, Tas & Vic 1–2pm

Completion of this 1 hour webinar series and submission of the self-checked assessment task for each webinar will deliver 1 formal CPD point.

Learning outcomes – Gain a clear understanding of digital marketing tools, how they interact with your business, examples of their successful use in practice and insights into their effective strategic use.

Units of Competency and Performance Criteria – Practice Management & Professional Conduct – PC 2, PC 7.

PBSA Core Area – Practice Management

The webinar will include time for Q&A and a CPD assessment task. Certificates will be issued following participation in the full webinar and online submission of answers to CPD questions.

CONTACT