About

Target Audience:

Service based small businesses of less than 20 employees.

Objective:

Help participants understand their own business better, attract the right type of clientele for more profitable and effortless business operations which are aligned with their personal goals.

Workshop Style:

Hands on, output to be completed and get battle tested (based on feedback from other participants). Participants walking out with clear and written SMART goals. Each person already have the ingredients, we are mere teasing it out of you. 

Business Model/Framework:

Marketing: Attract the right potential customers (leads) to be aware of your business

Sales: Turn the leads into paying customers

Operations: Deliver your services efficiently and professionally

Retention: Extend the customer lifetime and create consistent revenue

Advocate: Turn loyal clients into brand ambassadors

Foundational Core:

Girth of pipe: Bottlenecks within the business & scaleability

Holes/Leaks: Personal development (vision, fear, ego) & team (team dynamics & org chart)

Potential Foundation Topics:

• What does success look/feel/sound like to you?
• Your ego (triggering = learning)
• DISC profiling
• Bridge between Chinese & Australian business culture
• Good habits:
  • Sleep (90 mins cycle)
  • Waking up early to exercise/meditate
  • Intermittent fasting
  • Judgement good vs bad
  • Intention materialisation (Dr Massey Emoto) 
  • Stepping outside of comfort zone (because you fear it that’s why you must do it)
  • Mindfulness
  • Extreme ownership
  • Staying centred/neutral
  • Massive immediate action
  • Messy = stress
  • 90 minute working sprints
  • Learning methods (reading, listening, watching etc)
  • No multitasking
  • Screen time
• Believes/psychology:
  • Closest 5 people in your life
  • No to some = Yes to others
  • 3 parts of brain (reptile, mid & frontal cortex)
  • Body mind spirit (3 entities)
  • Money is evil
  • Failure is bad (fail fast and forward)
  • Don’t put out fire for your team
  • Limited time left
  • You are not yourself (axe analogy)
  • 1% better a day = 37x better a year
  • Buying books doesn’t make you smarter
  • Learning triangle
  • Shiny coin syndrome (distraction)
  • Frequency - attracting people
  • Rich person’s mindset (you need to earn it not win it)
  • Pain vs suffering
• Strategies:
  • Johari Window (know self vs others)
  • Hierarchy of needs
  • Newtonian vs quantum 
  • Hedgehog concept (Good at, Enjoy doing & Pays well)
  • Mastermind
  • Dunning-Kruger effect
  • 80/20 rule (Pareto principle)
• Financially Independent Retire Early (FIRE)
  • Passive income
  • Exit strategy
  • Purpose

Potential Marketing Topics:

• Start with WHY – Purpose, Vision & Mission
• Crafting Your Business’ Unique Value Proposition (UVP)
  • Iron triangle (Good, Cheap & Fast)
  • Competitor analysis
• Know Your Target Audience vs Target Market
  • Who they are
  • Where they hang
  • What appeals to them
• Having the right website (first impression)
  • Content writing
  • Funnel
• How to be found
  • SEO & SEM (first contact - intention based)
  • Social media (first contact - discovery based)
  • Word of mouth
  • Joint ventures
  • Traditional offline media - magazine, yellow pages, conference, billboard, sponsorship
  • Wechat
  • eDM
  • Video based - Youtube, Tiktok
  • Image based - Instagram, Rednote
• Business reputation (first judgment)
  • Google My Business (Directory)
  • WOM
• Using AI
• Budgeting & Tracking
   

Potential Sales Topics:

• The Psychology of Persuasion
  • Reciprocity
  • Commitment and Consistency
  • Social Proof
  • Authority
  • Liking
  • Scarcity
• Sales Matrix
• Psychology of Sales
• Story telling (shark story)
• Elevators sales pitch
• Cold vs warm calling
• Closing techniques
• Chasing vs attracting
• Systemising & scaling

Date

Location

Get directions

StayAU
Unit 12, 41-49 Norcal Rd, , Nunawading VIC 3131

Contact Event Organiser